Giving one of Sweden's leading stud farms a smell of cinnamon buns
2021 | Visual Identity
Lövsta Stuteri is one of Sweden's most renowned stud farms. Their vision is to improve Swedish and international equestrian sports with a spirited focus on sustainability. As a follow up to their website overhaul we were asked revise and update their visual identity to better align with brand values.
The previous profile were percieved as too conservative and almost royalistic in tone. Leaving only the logotype unchanged we transitioned the visual identity to fit a friendlier, cinnamon bun smelling, modern and progressive stud farm brand.
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